A well managed, strong brand fascinates its target group and understands its needs. A clearly recognizable visual identity gets right to the heart of the brand and drives it forward. A strong communications concept as a foundation leaves a lasting impression and positions your brand in the market apart from your competitors. Building a brand: branding, visual identity and marketing are the three building blocks we use to unleash the potential of your brand and inspire your target group to take action. Take advantage of our commitment to brand building to wake desires within your target groups, support your marketing and increase sales.
Branding, Identity & Marketing: Defining brands, developing and streamlining visual identities and communicating messages. Our enthusiasm for brands is reflected in three areas of focus that together form a holistic branding process or parts of the overall process as the case may be.
We’ll walk you through three key steps to transform your brand into an experience. It’s our tried-and-true recipe for making your corporate communications unmistakable, authentic and successful. The Trias Process was developed by our team in-house, and we’ve been using to realize communications concepts for more than 30 years now. Our hearts beat for unique brand experiences, which is reflected in all three disciplines that are woven into our holistic brand process.
1. Branding – We analyse and define brands
Our research provides deep insights into your brand and brings both the motivations and the expectations of the target group to light. These valuable findings allow us to develop a segmented brand positioning within your competitive environment.
2. Visual Identity – We create powerful brands
Based on the brand positioning and guiding principle, our creatives work to lend the brand a clear visual identity. We create unique visualizations, messages and designs that come straight to the heart of the brand.
3. Marketing – We make brands always visible
We develop an effective media mix, create a detailed roadmap for communications and ensure your campaign is consistently present across all relevant target groups and channels.