The practice of employer branding is declared on the assumption that human capital brings value to the company, and through skilful investment in human capital, firm performance can be enhanced.
The right employer branding can add value to your company in a wide range of ways. Externally, it strengthens your employer image and generates higher numbers of suitable applicants. Internally, it strengthens employee loyalty and motivates and inspires workers across all levels of your organization's hierarchy. That leads to reduced fluctuation of competent employees and accompanies the individual change processes in the company. In short, it gives you the edge you’ll need to win the war for talent in the 2020s. Regardless of whether you are a company in the German Mittelstand or a large corporation.
One of the first questions you should ask yourself when formulating your employer strategy is: how do I want to be perceived as an employer in the future? If you haven't developed a strategy for your personnel marketing already, it's time to get to work developing an attractive employer brand with a customized campaign. That's when Employer Branding (EB) , now one of the most important disciplines in corporate communications, comes into play. The employer brand provides a visible, communicative outlet in the instruments of HR marketing. As your agency for employer branding, we’ll make sure you hit the ground running!
It’s time to take advantage of the world of opportunities transforming your organization into a visible brand as an employer. Show the outside world what really sets your organization apart from other competitors in your industry.
That’s your key to having a decisive edge in your recruiting process. The advantages of employer branding are obvious. It’s the only way to win ideal candidates over and retain current employees.
Becoming an Employer of Choice
- Positioning of the employer brand and increase of awareness
- Defining the unique and adorable purpose as an employer
- Developing motivating key-messages and relevant content
- Involve subsidiaries and implementation of international HR marketing measures
We’ll guide you through every step of the process and help you focus on what’s important when it comes to setting up an employer branding campaign. Start the change process!
The strategically oriented development, implementation and measurement of HR marketing are aimed directly at the sustainable optimization of employee acquisition (recruiting), employee loyalty (retention) and increased commitment (motivation).
Trias is what we call our three-step process that transforms employers into brands. It’s the cumulative result of a team with over 25 years of employer branding experience in the market that’s implemented over 150 successful HR communication concepts.
Positioning the employer brand
We analyze and define the employer brand.
Köhler Research offers an honest view of your organization as an employer and of the motivation and expectations of your target group. The view goes deep and provides valuable insights for our further steps.
Develop the HR communication concept
After the strategy comes the creative step. We define the identity of the employer brand.
We formulate an employer value proposition and agency briefing which we condense into a creative brief. Distinctive visualizations and brand messages are created during this process.
Ensure employer brand visibility
We optimize your media mix.
To create lasting visibility and drive a sustainable increase in traffic, we develop an online communication toolkit with many activities. It includes a digital marketing strategy with social media, SEO and SEM marketing, content marketing and multi-postings. As well as print, trade fair and internal communications measurements.