Köhler Kommunikation transforms employers into brands

Even the most exciting creations do nothing when no one sees them. We don’t just tell moving stories, but provide a winning strategy for your HR marketing at the same time. How do we do it? We analyse your target groups and come up with an optimal mix of HR communications measures to reach potential applicants directly. We’ll provide you with an HR communications roadmap that will ensure your organization is present across all digital and analogue target group channels.

For example, by using your careers website as the hub of your personnel communications. Or ensuring your job postings appear simultaneously across dozens of channels and transforming your employees into HR ambassadors that deliver valuable, authentic content to your target group in the form of behind-the-scenes peeks or stories.

As a specialized advertising agency with a wealth of experience and expertise, we'll act as your reliable experts for employer branding and HR marketing. We'll work closely with you to develop customized HR communication packages to master the challenges your human resources management faces. Take your HR marketing to the next level!

Trias gets to the heart of your employer brand

Having an unmistakable employer brand helps recruit suitable personnel and to bind existing employees to your organization. HR communications have an internal impact on employees and an external impact on potential applicants.

As your HR marketing agency, we'll provide full support for employee retention and recruitment. Transforming your company into an employer brand is not a quick fix, but a three-step process: a process that we'll plan and shape working closely with your team from analysis through implementation.

Our agency’s HR marketing services: clear goals guarantee success

Online communication

  • Job postings and multiposting
  • Job portals
  • Online marketing
  • Content marketing with HR ambassadors
  • Recruiting videos
  • Social media strategies
  • SEO

Analogue communication

  • Ad conception
  • Media consulting
  • Brochures, flyers, inserts
  • Corporate publishing
  • Dialogue marketing

Experiential communication

  • Events
  • Trade fairs and exhibitions
  • College/university and apprentice marketing
  • Ambient media

Internal communication

  • Team building
  • Change management
  • Onboarding
  • Qualifications

Human resources marketing for successful recruiting

Implementing the right HR strategy and targeted HR measures directly and positively impacts the number of qualified applicants you receive. You'll be able to fill your vacancies faster while building up a pool of qualified applicants for future vacancies. At the same time, HR communications that convey your organization's strengths as an employer has a major internal impact: clearly communicating your corporate goals boosts enthusiasm in your workforce. Employee loyalty increases and staff turnover decreases. Successful human resources marketing strengthens your company from the inside out, making you all the more attractive as a brand to potential top-tier applicants.

Four HR measures to reach more candidates that best fit your corporate culture

Employer branding and HR communications are not one-off projects, they’re processes that will continually challenge you. Your organization is alive. Your employees grow and change. Our HR marketing concepts are flexible enough to react agilely to new circumstances. The same goes for our digital tools. The bottom line is that all the elements work in unison in pursuit of the same goal: improving candidates’ cultural fit to reach applicants that are a perfect fit for your organization.

Your careers site as the hub of your HR marketing

We’ll make your HR website the central hub for your HR marketing activities to boost your visibility and traffic, where all of your digital channels that you use come together. We’ll provide you with advice and support from conception to realization. Learn more about our process and the topics that should be a component in every career's site.

Multiposting to boost your reach

Multi posting makes your company present and findable on all relevant job boards, recruiting and specialist job portals. As part of our target group concept, we'll ensure your job offers appear simultaneously on over 100 channels—coupled with recruiting videos, mobile application solutions and transparent reporting.

Online marketing as a multiplier

Google display marketing, Google Ads and social media ads increase not only the number but also the quality of incoming applications. Effective ad campaigns significantly increase the visibility and attractiveness of your employer brand.

Brand ambassadors as a medium

Content marketing via HR ambassadors is like influencer marketing, except the HR influencers are already deeply rooted in your organization. Via company profiles or — even better — their own accounts on LinkedIn, Xing, Facebook, Twitter, Instagram or other social media, selected employees publish authentic insights about your company. They represent the company, post entertaining stories about the work environment and current projects, share, like, comment and network.

»Ideally, HR marketing measures build on each other. Your concept is already in place, and you only need to implement individual measures? With, for example, an HR image video, a brand ambassador concept or a new social media strategy, we can help you jumpstart your success. Ask for a free, no-strings-attached initial consultation today!«

Jan Köhler, Managing Director

Employer branding - key aspect of your HR marketing

Employer branding that translates into convincing recruiting figures is a worthwhile investment for any organization.

Everything we do on your behalf is aimed at increasing the number of applicants, getting potential candidates excited about the company, and helping you make the best use of your HR budget. After roll-out, HR campaigns are continuously evaluated and optimized.

We use key performance indicators (HR KPIs) to evaluate the success of the measures we implement in terms of both quality, quantity, effectiveness, as well as cost and time. That's how we identify the tools that work best for your particular organization and industry. We'll keep an eye on which of the tools are most effective and identify opportunities for continued optimization. In addition, together we’ll be able to take an in-depth look at each phase of the candidate journey or the employee lifecycle and gain valuable insights that unlock answers to crucial questions.

Performance indicators for full cost control in personnel marketing

Orientation

  • Number of ads placed
  • Number of comments and likes across social media channels
  • CTR (click-through rate) of online marketing measures

Attention

  • Click rate on your careers website
  • Conversion rate/bounce rate 
  • Average visit time

Application and hiring

  • Improving the number of qualified applicants
  • Duration of vacancy (per BU)
  • Recruiting costs per vacancy

Onboarding and integration

  • Reducing the number of sick days
  • Reducing (early) fluctuation
  • Number of candidates taken over into full employment after the probationary phase