References – Our successful brand positions

We have the know-how and passion needed to develop effective communications for your employer, corporate, and product branding. Have a look at the current selection of our projects. We’ve selected a few highlights from our portfolio of over 150 communications concepts we’ve implemented for clients over the years.

We’ve come up with stand-out solutions for companies in nearly every conceivable industry. Each of our clients is unique, discerning, and distinctive. We know it and we love it. Let us be the communications specialists who bring your ideas to life.

Our project highlights


q.beyond AG helps clients to further develop business processes and models in a flexible and efficient manner. The IT service provider offers its employees future-oriented jobs at attractive locations all over Germany.

Our aim was to position the employer brand in an authentic and eye-catching way to increase visibility and attractiveness as an employer of choice for relevant target groups. On the new employer website, HR ambassadors from all divisions show what an attractive employer q.beyond is.

CHT Group

CHT AG is a globally operating group of companies for specialty chemicals and has been active in many industrial sectors for over 65 years.

With the help of KÖHLER Kommunikation, the CHT Group sharpened and developed a consistent EVP across all subsidiaries that present the company as an employer of choice to both its own employees and job applicants. Our creative concept focussed on the existing corporate wording "YES."


Even though the family-owned company Dehner has grown into Europe's largest garden centre group, it continues to maintain a welcoming and familiar work atmosphere.

To ensure Dehner can continue to grow as a goal-oriented and sustainable company in the future, we have jointly created an authentic employer brand. Identification of job roles plays a major part both internally and externally, and employees are shown in their working environment. Throughout our collaboration over the next four years, employer awareness will be sharpened through effective HR marketing measures with sustainability factors in mind.


For more than 40 years, the abcfinance group has supported German SMEs with innovative financing solutions in the spirit of partnership. To offer its clientele the best service, the company relies on a team of over 730 employees at 14 locations throughout Germany. Each of these use their expertise to serve companies from a wide range of industries.

To maintain consistent uniformity of abcfinance, the new HR world has been integrated into the existing web environment.

AXA Exclusive Distribution

AXA maintains a deep network of nearly 5,000 independent sales people across Germany, called AXA Exclusive Distribution. To improve staff recruitment and make the company more visible as a relevant employer, we have jointly developed an attractive and authentic employer brand.

The career site is an essential tool to make the employer brand more visible. Thus, the new national HR website, integrated into the existing corporate website, has been expanded to include 20 area directorates for AXA.


Eleven regional AOK funds serve a total of more than 24 million people - almost a third of the population in Germany. Around 53,900 employees guarantee a high-performance service in approx. 1,380 branch offices.

AOK is looking to recruit staff whom contribute with both dedication and commitment. The company in turn offers them the best development opportunities as well as professional and technical qualifications. Because of these factors, real employees represent both professional diversity and high performance throughout the imagery and personal statements featured within the employer branding.


Family businesses like the SCHOTTEL Group, based in Spay/Rhein, constitute the dynamic backbone of the German economy. SCHOTTEL develops, designs, produces and sells fully controllable propulsion and manoeuvring systems as well as state-of-the-art propulsion plants with up to 30 MW of power for ships of all types and sizes.

From Hidden Champion to Employer of Choice: To optimize personnel recruitment and bring qualified specialists on board, an authentic employer campaign has been created that presents SCHOTTEL as it is - both modern and attractive as an employer.

Caritas Lünen-Selm-Werne

The Caritasverband Lünen-Selm-Werne finds itself in a strong competitive situation with other charities. The aim being to reposition the Caritas Association as an employer brand for the Lünen - Selm - Werne region and raise its profile. With the new central idea featuring a resulting HR claim, as well as a new communication and visualization strategy, the brand as well as the loyalty of the employees be strengthened and differentiated from the competition.

The employer campaign is complemented by the "point" as a key visual element that attracts attention.


CLAAS, headquartered in Harsewinkel, Westphalia, is one of the world's leading manufacturers of agricultural technology.

Through both trust and well choreographed cooperation with the specialist departments for international brand presence alongside the sales and service companies, KÖHLER Kommunikation has been designing and implementing a wide range of communication measures as the lead agency for 15 years.